We launch “L’invincible” Sweatshirt

I truly believe that women’s day is every day and I think that this new design will represent this ideal.

Why “L’invincible”?

The name comes from the inspiration in the Ancient Egypt goddess Sekhmet, for those ones who don’t know who was she, here’s a quick history lesson.

Sekhmet (Sakhmet) is one of the oldest known Egyptian deities. Her name is derived from the Egyptian word “Sekhem” (which means “power” or “might”) and is often translated as the “Powerful One” or “She who is Powerful”. She is depicted as a lioness-headed woman, sometimes with the addition of a sun disc on her head.

Seated statues of Sekhmet show her holding the ankh of life, but when she is shown striding or standing she usually holds a sceptre formed from papyrus (the symbol of northern or Lower Egypt) suggesting that she was associated primarily with the north. However, some scholars argue that the deity was introduced from Sudan (South of Egypt) where lions are more plentiful.

Picture from Gaia

She was an extremely important sun deity in ancient Egypt. In many cases, Sekhmet was considered the divine manifestation of Ra’s power. She was also Ra’s tool of vengeance. She possessed a warrior-like spirit that frightened the Egyptians. The ancient Egyptians believed that she had dominion over plagues and natural disasters. It is for this reason why she was called “The Bringer of Plagues” (i.e. The Lady of Pestilence). And whenever the people of Egypt defied either her or Ra, Sekhmet would unleash immense havoc and suffer on the people.

The myths go on to state that whenever she breathed out, fire came out. Her breath was like the hot winds that blew from the desert.

Regardless of her destructive sides and features, Sekhmet was venerated for her healing and protective prowess. She is believed to possess the antidote to every illness and plague. Many believed that she had the power to solve every problem that befalls mankind.

Powerful women at “She Shreds” community

Almost one year after the birth of this beautiful project I have had the pleasure to meet a lot of powerful women with all kinds of stories that have inspired me and many other women.

I’ve always been a very sociable person, but for the past four years, I’ve strayed far enough from “social life” to fight an internal struggle, learning to live without the most important person in my entire life, my mother.

I guess that this project has come to empower other women and empower myself and believe again that we are a lot of wonder women in the world. And so it has been, I have had the pleasure to meet women from all around the world with different situations, different stories and I admire all of them, because they are very strong, kind and I love to discover new places with them.

So, a few years ago I got tattooed with the same goddess for the same reason, and now I want to share this power with all women in our amazing community.

The design has been made with much love and I hope you love it as much I do, from today the sweatshirt will be available in the shop, and we will produce a limited stock, so don’t miss it and get yours!

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